In this post, we’re going to share with you our top 4 tips to boost your chances of getting repeat business from your freelance clients.
1. Be Honest
If you’re hoping for the chance of repeat work but not voicing those desires, you’ll be very lucky if regular work just ends up falling in your lap!
The freelance industry is fast-paced and competitive, so you need to be loud and clear with your clients. Tell them that you are on the look-out for repeat business and that you would like to form a long-term relationship with them.
Businesses always have work that needs to be done, and most people like dealing with someone that they know they can trust to deliver consistent results. If you make it clear that you can be that person, then you’ll be that much closer to securing regular work with your clients.
2. First Impressions are Everything
Making a great first impression with every new client you take on is absolutely essential. While you may be dreaming of regular projects a few months from now, you need to focus on the present in order to secure those contracts.
Stay polite, professional and accommodating with your clients. Always meet your deadlines and communicate any problems quickly and clearly. Boosting your chances of getting repeat business all lies within the first impression you make on a business. The freelancer industry is competitive, so if you’re not doing an impeccable job, many businesses will have no trouble finding someone who will!
3. Look in the Right Places
Of course, you could give your clients a glowing first impression, deliver the best project you’ve ever worked on, and still your client could only want a one-off project from anyone.
Looking in the right places for clients that are also on the hunt for longer term relationships is the best way of ensuring you both get what you want.
So, where to look? For one, freelance job boards are a great place to start. Many businesses will advertise in their post whether the position has the potential for repeat business.
4. Find Ways to Help Your Clients
Lastly, find ways you can continue to help your existing clients. After all, you will be able to identify how you could help your clients’ grow even more than they think.
If your client is looking for blog posts, perhaps propose a weekly/monthly retainer and suggest a refresh of their website copy? In case you’re a web designer, take a look at their site and propose a number of things that could massively increase their performance beyond the work you are currently doing.
If you approach your clients in a genuine, trustworthy way, more often than not they’ll be delighted to have the input of a professional who can help turn their business around.
Your turn – do you have any other tried and true methods of turning your one-off projects into repeat clients? Are you going to put any of these into tactics now? Let us know in the comments!
Yaz Purnell is a content writer for Freelancermap – international site committed to helping freelancers get the most out of their careers. For more tips on working remotely anywhere in the world, check out our blog here!